New Jersey debuts its first esports betting platform, operated by EEG

Esports and online gambling company Esports Entertainment Group (EEG) has now launched its VIE.gg esports betting platform in New Jersey. EEG is the first operator to be granted the right to launch full esports betting operations in the Garden State.

The platform made its debut on Monday, April 4, following the successful completion of the “soft play” phase of New Jersey’s Division of Gaming Enforcement regulatory process for betting operations in the state. The VIE.gg sportsbook allows registered bettors across New Jersey to place wagers on approved professional esports events.

“We are pleased with the completion of the soft play period, which is a testament to all the hard work by our team over the past year,” said Grant Johnson, CEO of Esports Entertainment Group, in a press release ahead of the platform’s debut. 

“As the first licensed esports-focused betting site in North America, we’re thrilled to fully launch the VIE.gg platform in New Jersey, one of the largest and most promising jurisdictions for sports wagering in the country,” the executive added.

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